Welcome to EMBRICS, where every stitch tells a story of resilience, passion, and creativity.

Our journey began long before EMBRICS came to life. Back in 2020, we were two individuals walking separate paths, each driven by our own dreams. I, Abdullah, was in the second-last semester of my Bachelor’s in Computer Science, running an online store called “Handmade Pure Woolen Shawls,” where I poured my heart into crafting and selling traditional shawls. Aqsa, on the other hand, had just completed her degree in Fashion and Design and launched her boutique, “AZ Studio,” striving to make a mark in the world of style and design.

Fate brought us together during a casual meetup with friends. A simple discussion about shawls led to the discovery of Aqsa’s boutique, and we bonded over our shared struggles and passion for entrepreneurship. While we continued to support each other from a distance, Aqsa’s journey took a challenging turn. Despite her incredible talent, personal and emotional challenges led her to close her boutique. Meanwhile, I kept building my business, holding onto the dream of creating something even bigger.

Fast forward to 2024, and the idea of collaboration reignited. I reached out to Aqsa once more, encouraging her to join forces and create something extraordinary together. This time, she said yes. That’s how EMBRICS was born—a brand that blends our skills, experiences, and unwavering dedication to crafting clothing that’s both beautiful and affordable.

At EMBRICS, we specialize in creating trendy and comfortable co-ord sets, frocks, and more, with designs that resonate with today’s youth. Rooted in Pakistan but made for the world, our clothing reflects courage, individuality, and the power of collaboration. We believe fashion is not just about style; it’s about self-expression and celebrating who you are—boldly and unapologetically.

Our slogan, “Be Bold, Be You,” is more than just words; it’s a testament to our journey and a call to everyone who wears EMBRICS to embrace their unique vibe.

Thank you for being part of our story. Together, let’s celebrate individuality, creativity, and the spirit of standing out.